The idea came to me while I was in a chamber. In pitch darkness. My brain hooked up to some of the world’s top neurofeedback and brainwave measurement tools.
I was using science to hack my consciousness.
As we grow up, we take on beliefs from teachers, our parents, the media and society around us. Some of these serve us. Some of these are not really true.
I sent this memo to my marketing team a couple of weeks ago, but I thought of also sharing it here with our audience. I’m aware that not everyone will agree with this madness, but this is how I really feel every time I’m told to “focus”.
Over the years I’ve come to stop believing in goal setting. Why? Because goal setting, or at least the way most of us are trained to do it, actually gets us to be obsessed about the how of attaining our goals, rather than the passion, the vision, and the beauty of the goal itself. In short, we get obsessed with the ‘means’, rather than the ‘end’.
2009, Vishen Lakhiani was asked to speak at Engage Today in Calgary, alongside such luminaries as Sir Richard Branson, His Holiness the Dalai Lama, Stephen Covey, Nobel Prize Winner F.W. De Klerk, Tony Hsieh, the founder of Zappos.com, and world-famous artist Wyland.
Southeast Asia experiences year-on-year growth of greater than 100% for both online and mobile users, making the it a tremendous market potential and investment opportunity.
A lot of people see Mindvalley on its glossier side. Great products (likeOmvana — which is being featured by Apple in iPhone Commercials), award-winning office spaces, a really talented team and stellar growth without ever having to take VC funding or loans, etc.
Since we started Mindvalley, we’ve blossomed into an award-winning company with over 100 employees and revenues past $15 million a year (50 million in Malaysian Ringgit). We’ve become one of the biggest sellers of educational content online (mostly in meditation and personal growth but we’re expanding fast into other fields). We just hit 1.3 million subscribers and our 200,000th paying student.
The Lean Startup. Agile Development. We’ve heard it before. But what is Conversion Hacking all about, and is it any different?
It’s based on your customer’s perception of your business.